Competitive Intelligence Methodology
Let’s build your competitive intelligence plan together
A tailor-made methodology, adapted to your challenges, your specific competitive environment and perfectly aligned with your resources.
Our approach
Collaboration
We work closely with your teams to understand your real challenges and build a relevant solution together.
Tailor-made
Every organisation has its own specific characteristics. We tailor our methodology to your sector, size and available resources.
Pragmatism
We prioritise operational and sustainable solutions that you can maintain and develop independently.
Our methodology
Strategic audit
We work with you to analyse your competitive environment, identify your information needs and define the specific objectives of your monitoring system. This phase allows us to understand your real business challenges.
Co-construction of the method
We work with you to develop a tailored monitoring system: what information to monitor, which sources to prioritise, how often to monitor, which tools to use. Everything is customised according to your constraints and resources.
Operational implementation
We deploy the system with you: configuring tools, defining collection and analysis processes, creating reporting templates. We support you every step of the way during implementation.
Training and independence
We train your teams to use the system so that they can manage it independently. We remain available to adjust the method based on your feedback.
Our areas of expertise
MARKET INTELLIGENCE
Decode sector dynamics and anticipate your competitors’ moves by monitoring technological signals and market developments.
Technical analysis
We dissect your competitors’ products through in-depth analysis covering all essential aspects, from design and material selection to weight, manufacturing techniques and technologies.
COST ANALYSIS AND CARBON FOOTPRINT
An accurate assessment based on industry standards that identifies your savings opportunities and improves your environmental impact.
Software solutions
We offer a comprehensive data access solution that allows our customers to easily access information, whether through a web platform, traditional tools such as email and links, or a native application for an optimal experience.
Contact us
Let us discuss your project and identify together how we can help you achieve your objectives.